Wednesday, July 9, 2014


I decided to write this article because I have received several emails as of late, requesting help with lack of payment and what to do about. I've even been on the phone with a few of my fellow distraught artists to talk them off the ledge.  It is a mind blowing experience when you work so hard and all you expect is pay--and nothing comes.  You know when I first started working in the field of "Beauty" I found that some  people had no "beauty" to them at all.  It seems--still to this day artists across the country--hell the world keeps getting ripped off and really its time for us to WAKE UP!!!!!!!


It is THE most important rule to remember.  Never let anyone play games with you and your pay.  Many people try and do the bait and switch.  They will always want to call you to discuss money but never seem to get around to confirm the pay via email.  OR the ones that tell you one thing --again--over the phone, you think all is good.  When it comes time to pay you the rate discussed you might receive something like this.  Oh didn't someone tell you we had to cut the budget so everyone (meaning you) took a cut. Sorry you didn't get the call. Huh-Hhnnn

As entrepreneurs we are all responsible for EVERYTHING!  It can become overwhelming and the chase to get paid can really wear you out.   If we as a community keep allowing people/companies to use our services without any repercussion this practice will continue. As the much beloved Barney Fife says "Nip it in the Bud" (old Mayberry reference lol)  don't allow anyone to get over on you--ever. Cut them off before they try to be shady with you.  A lot of times people like to test your business savvy and see how much they can get over.  If they feel like you take control of your business the more respect and the less shady people may become.

One of the ways around this is when someone calls you with a job and a quote you can send them an email saying: As per our conversation today (insert date) for the job of XXXXX the offer of $$$ is acceptable and the terms of payment xxxx is as well.  Please reply to this email to confirm our conversation.

There are two things that may happen. 1) they email you right back and say --yes it is fine  2) they call you right back to discuss your email again and reassure you the gig is fine.  Well the latter doesn't work for me and I feel a little shady-ness a foot.  To me that is a huge red flag.

I know many people--especially new artists have heard of being blacklisted in this business if you speak up. That normally keeps everyone quiet and I'm here to tell you that is all bullish*T.    It happened to me and I'm still alive.   I assisted someone and it took me about 6 months to get paid.  Y'all I had to hunt her down, even calling her agent.  She did pay me eventually,  but then she proceeded to delete me from everything and never spoke to me again.  At first I was like dayum weren't you the one who owed me.  BUT now I realize her doing that was a blessing because she was shady as hell.  So don't let the threat of some funky retaliation get to you. Those shady people are not worth your time.

I say sue them.  When you take someone to small claims court it is a commitment of your time but it is so worth it.  I have had to do it and there's nothing better then to see the other side lose.  When I suggest this I get answers like -well  DeShawn, I don't want to have them/the company upset with me. HUH?  Don't they owe you money?  Now believe me I do have a grace period as long as I'm dealing with someone within the company to resolve the issues.  BUT there will be times no one will return a call, a text, a tweet, nothing but then what do you do? If you don't take legal action you have just worked for free--actually you just paid them for the job--when it comes to your gas, tolls,  trains, your time, a babysitter etc.  You can also hire a collection service to get you your money (for a fee). It is better then not getting anything

Remember the best way to win your case is to again get everything in writing and always create a chain of written communication.  Whether its a text or an email it is admissible in court.  Don 't forget to take pictures of not only your work but of the venue, people on set etc.  It is to show a court (down the line) the gig actually existed and you were actually there working.  Make sure  all photos are time stamped correctly as well.  Lastly in CYA world,  (oh that's corporate America speak for --cover your ass) you save all documents especially a call sheet, and all written correspondence.  Get into the habit of printing out all emails and information for a job and keeping it in a folder--yes print out text as well. My Yahoo got hacked that was where I stored all my email info, and then my phone died and I lost a lot of info--print it out!

Don't get lazy when it comes to this.  I will admit at times I can become a little backed up with this practice due to my work schedule.  I have acquired the App Invoice Maker and now as soon as I am done I can send my invoice asap.

What did Beyonce say--if you like then you should have put a ring on it.  Well my fabulous people if you want to protect yourself you better put "a clause on it."

On your invoice you should put a clause on it that says: Payment is due by the terms on this invoice and if not received by the due date you will add a 2% fee on any outstanding payment.  Also any and all court fees associated with acquiring pay is to be paid by them

When  it comes to getting paid I literally set my alarm a day in advance notifying me the check should be here the next day.  If it is not then I call immediately.  You cannot let it wait--especially if the client is new.   At times you may have to reproduce all your information to their accounting department to prove work, always have that handy.  You want to get paid asap.

Normal wait time for payment is 30 days.  You can negotiate a better turn around time for payment.  For some jobs I don't leave without payment in hand, for others I have negotiated pay anywhere from a week to 2 weeks.  You have a right to at least try and change the terms of pay.  The least they can say is no but the most they can say is YES! Hello!.  At least you know 30 days is the norm.

SO LETS GET PAID!!!!!!!!!!!

Don't forget to leave your comments below--thanks


Tuesday, May 27, 2014


I know a lot of you have questions--so don't forget to post them here and I will answer them for you
Check out this q/a on resumes


Monday, May 19, 2014



Previously the lovely Ebony and the Lovely--Lovely Jordan asked me a question.  In turn for their bravery I answered. One with a written answer one with a phone call.  If you don't ask how will you ever get your answers

  • EVER MONDAY YOU CAN POST YOUR QUESTIONS ON MY BLOG only (sorry no emails at this time) 
  • so go to the right hit that little button that says JOIN and ask your questions


Friday, May 16, 2014

MISS EBONY you asked--here you go


  • EVER MONDAY YOU CAN POST YOUR QUESTIONS ON MY BLOG only (sorry no emails at this time) 
  • so go to the right hit that little button that says JOIN and ask your questions


Hello Deshawn,
Thank you so much for this blog! I have a few questions that I would like answered if possible. 
Miss Ebony thank you lady, and thank you for responding to my initial post of HELP ME HELP YOU

Q-Do you believe that you need to NY or LA based to be a celebrity mua? What other cities if any do you believe are options? What was your move to NY like as an unknown if you were not originally based there?
A-First let me say you must be a phenomenal makeup artist to be a "true" celebrity makeup artist.  You have to know the In's and outs of makeup and the business before you can become a true "celebrity makeup artist"  Most times it is a reputation that you will build throughout your career that will land you those clients.  So strive to be the best makeup artist you can be first, the celebrities will come. 
Do you have to be in NYC/LA yes and no.  Atlanta is filled with reality TV, and R&B entertainers, Nashville is filled with country singers, Vegas—well everyone goes to Vegas lol, and LA and NY is where most live.  So you see you don't have to be in the two major cities to work with celebrities, actually you may have a better chance in places like DC, Chicago, Seattle, Hawaii.
I'm a native New Yorker proud of it.  For me, to get some of my first breaks in fashion I actually had to leave the city and go where the opportunities were-.  Don't be fooled if you think because you're from a major city you've got it made--cause you don't.  Its takes so much dedication and time and attention to your craft and business.

Q-What are your favorite highlighter's to use?
A-Hhhmmmmmmm highlighter—woo such a vast question lol  If it were a simple natural non dewy highlight I like to use a lighter foundation, if it's shiny/dewy—then hmmm what kind of dewy are we talking? Wooo I love me some highlights-I do.   I like several Face Atelier highlighters, NARS Multiple, Kevyin Aucoin Celestial Powder just to name a few

Q-When and if you will be teaching any classes/workshops soon?
A-If you want me to have a class in your city or town just ask.  I'm all things beauty, editorial, education and business all rolled into one artists.  So if that is something you'd be interested in then ask me.  Here's how I do it.   If you want me to do workshops and/or have me speak in your town I'm always open as long as it fits into my schedule.  I'll be coming to North Carolina in the fall HEY CHARLOTTE! -(info for that workshop will be posted here just check back in a few).  So email me your query I can send you  FAQ sheet of what is needed. If it can be facilitated you've got yourself an educator—BAM!  
As my schedule permits I can have small classes here in Studio D--BROOKLYN!!!  Small intimate classes, very small so you get THE best education. I'm very hands-on and no question is stupid.  I'm all for teaching and making sure you guys learn--cause if you don't then you just spent money for what.  AND I hate wasting money. No matter whose workshops you take you must walk away with practical info that you can then replicate.  If you just walked away with a bunch of gossip then--woo you've wasted your money/time/mind  And you know "a mind is a terrible thing to waste--and so is your money" JUST EMAIL ME the dates you''ll be in town and yes --if schedule permits I would love to have folks come to Brooklyn :)  OK OFF MY SOAPBOX
AND if you're a student and would like for me to come to your school to speak that can be arranged as well.  
See what happens when you ask :)  

Q-Is is best to have an agent as an mua, should that be a goal, or do most celebrity mua's negotiate and represent themselves?
A-Agents are great because they get access to all the great gigs with major exposure and higher pay--so yeah right?   BUT you're not the only one in the agency so they will submit you and (depending on how many artists they have) several others BOO.  It takes time for an agent to cultivate you as their new artists so it may be 6 months before they get you something worth anything, PATIENCE is needed. Really it depends on the agency/booker. 
 1) high-end agencies want high-end makeup artists who are already established with their own clientele, 
 2) if its not a high end agency those cool gigs you want probably will not come your way
 3) if you have a great relationship with your booker then you will probably be put up for more gigs but if you don't you're book/portfolio can be left off of the pile for submission.
4) it isn't mandatory to have an agent--there are tons of freelancers  Way more freelancers then agency artists.  You always have to negotiate even with your agent--they may say is this price ok and you have to decide if you'll take it or suggest to your agent they get you more money--but of course nicely
5) agents get a cut of everything.  So, if in that whole month they got you one editorial paying $150--they get 20%
6) there are other hidden fees in agencies, like sending out your book, comp cards, some even charge to place you on their website (huh--isn't that crappy)  I do not believe the higher-end agencies do this practice.

Q-What are your favorite or best foundation tips/tricks?
A-FIRST, I'm not heavy handed with it—I believe the skin should be visible.  I hate a whole bunch of foundation on the skin that looks like,  a whole bunch of foundation on the skin. So for me that's my "trick" if you can call it that.  Skin should look like skin not product. I am a blender--I will blend until I only see skin--its so relaxing --I get all zen like-hahaha.   I'm not a "beat-tor" I don't do heavy contour, heavy makeup applications.  I'm more of an enhancer (oh like that )  I like to work with watch you got, and then bring out all the pretty—not beat it on to your face.  That is so 80's-90's and with products being reformulated (especially for women of color) there's no need to "beat" someone to death anymore

My favorite depends on who I'm working on and what I'm doing.  For TV Makeup For Ever HD—just doesn't give me a lot of shine and I have to powder less,  Graftobian for TV and Print,  Cinema Secrets for Print/Fashion, and other various brands like Bobbie Brown, Laura Mercier, Chanel,  drugstore Iman Cosmetics, Black Opal, Bllack Radience, The Queen Collection by Covergirl,  Maybelline, and L'oreal, NYX(used for a fashion show--pretty good), Wet and Wild (not for foundations)  oh Miss Ebony this list can be so dag-on long lol 
SO MISS EBONY --I truly thank you for asking a sistah a question. I hope this helps you in your journey, and thanks again for participating and reading my blog you are so appreciated.

Got a question you've always wanted to know the answer to?--then ASK--

Leave your question/comments below 

Saturday, May 10, 2014


makeup deshawn hatcher -  photography ejaz khan

Do you have questions you've always
 wanted answered?

Ask me here and
 I will answer in a blog article with
a very straight forward and 
detailed answers only 
the way I can :)  

So speak up people 


Tuesday, April 22, 2014


I will be guest artist
at the Face Atelier booth 
on May 4th 2014 at  the
Makeup Show NYC

Stop by the booth for some of my tips and tricks

See you all there

Thursday, April 3, 2014


AMMA ASANTE-DIRECTOR and all around wonderful person

This gorgeous woman is Amma Asante director 
of the new major motion picture BELLE
I am so proud to say she is wearing my makeup.
I will definitely have more for you later 

******BRAG ALERT****BRAG ALERT******
This photo was actually taken by Martha Stewart herself
Isn't that crazy- lol.  Oh, I just had to share
I have an original Martha hahahaha love it 

Check out the beautiful trailer to BELLE

SETTING RATES -- What I learned from Photographer Fadil Berisha

A DeShawn Hatcher and Fadil Berisha beauty collaboration

I'm going to try and answer some of the recent questions I've gotten about setting rates
BUT first,  you know I got a story for you :)

Back in the day, about 10 years ago. I was a hard a$$ working newbie.  Correction, I was a hard a$$ working in demand newbie.  I would get calls for work often. There were months I'd work everyday (including weekends, yes every day) I turned down nothing.  I was exhausted but exhilarated all at the same time.  I thought I had arrived BAM!   I was working on ad campaigns celebrities, editorials, private clients everything. It's was an amazing time. I was finally able to pay my rent and bills every month WHAT? that was huge.  One day I was having a conversation with the amazing photographer Fadil Berisha, who I totally respected/trusted/adored. He asked how are you? Oh I am so busy blah blah blah.  He asked me the magic question. 

What are you making for all of theses great gigs?   

I proudly say 50-150 a day. He just looked at me and said "DeShawn your work is worth more then that you're just giving away your talent.  He went on to explain how I would be crazy to continue what I was doing. He said "You don't want to be known as the $50 makeup artist.  Here I thought I was doing everything right when in fact I was setting  myself up for failure. He went on to tell me to stop accepting such low ball prices and set a proper day rate.

He continued "of course you're in demand look at what they're getting and they don't have to pay top dollar for it."  

I was so scared, he wanted me to turn down jobs. What? I was finally able to pay my bills--on time and now I'm just suppose to stop making money?  I went home and was just shocked--what am I going to do?  I decided to take his advice.  The very next day I got a referral call for an ad. It was an advertisement with 10+ models (male and female). Oh btw, the budget is low only $150 for the day.  I said, thank you so much for the offer but my budget had gone up, I can't afford to work for such a low budget, but I really do appreciate you calling.  He said.   Oh, no problem Rickie just raves about you. Ill call you when I have bigger budgets  I said that would be fabulous have a wonderful shoot then hung up 

I just sat there totally stunned I had just turned down work.  I felt sick but I stepped out on faith that what Fadil had told me was true.  I did this for the next 2 months turning down anyone who didn't want to pay my rate increase.  I was beginning to panic cause bills are due, over due. Then all of a sudden I got a call and it was from one of those people I had previously turned down. The conversation went: Hey DeShawn, I've got a gig for you, I promise its paying your day rate this time. I was shocked. I didn't even ask.  I had thought that if you turn down work it wouldn't come again.  AND you know, most of my calls went that way. I got my day rate and my terms for payment by asking for it.  Now ain't that something :)

A few months later I had spoken to Fadil and told him what I had done and what the response was. Now I have a really great rate and I get paid on time. 
He said, of course people are willing to pay for something that is good 
If you weren't as good as you are I wouldn't have said a word but you were short changing yourself.  I know how seriously you take this business and you know where you want to be.   He also told me, I had proven myself on all those other jobs (low budget as they may have been)  and though I wasn't getting what I should they could see how good I was. I had built up a solid reputation.
 If you don't ask you will not get. This is a business they will not hand you a thing.
I set my day rate by finding out what other artists who were a few steps above me made.  I decided to cut their pay in half and then take another 25% off lol.  I knew for me there was still so much more to learn and grow.  I would have to be a little more patient the money will come. I could see by their sites my professional side should be upgraded as well  (website/portfolio/cards/resume/bio/skills)

Clearly, I didn't know when it was time to raise the rate for one huge reason.  I wasn't projecting  professionalism, I was projecting desperation.   I was so damn scared of yet another eviction notice on the door I was willing to take anything.  Fear had controlled my destiny to become a professional artist on the level I've dreamt of.

So how do you know when its time--hhhhmmmm 
Can I be honest, that is such an individual answer.  

Some people say calculate your monthly bills, add in gas, cost of your kit and then divide it by some number and Viola,  you've magically got your day rate. What is never discussed in this formula is can your skill/expertise get you that rate. Most likely not--especially when you're new.  Lastly, can your market even handle that rate? 

  • Do you have a book/website, do they need to be updated, is the work current?
  • How many hours do you devote to your business?
  • How good are you at your craft (truthfully)? You cannot go by what your friends/family tells you, you need a professional point of view
  • How long have you've been a professional artists? 
  • How well versed are you in makeup?
  • How's your attitude are you diva/divo?  
  • Raise your rate to what from what? $100 to $2000 can you back that up?
  • Do you work on individual clients like brides, salons, special effects etc--what's your experience? Would they give you a glowing recommendation?
  • With every rate there are levels of expectations. Hhmm, let me see how I can phrase this. 
  •  If your makeup is sh$t and you set your rate on par with makeup artists that can do makeup perfect blindfolded for the last 10-20 years THAN you my dear have just ruined what little reputation you have.  Sorry to tell you, You're not worth the money.
  • You've got to be so careful not to let desperation, ego, over-eagerness  propel your thinking to the wrong decisions.  This is a business after all

  1. Your rate should match your ability and portfolio
  2. You need to know the going rates of artists that are right above your level in your chosen field of expertise.  If you're bridal, special effects, beauty, print you get me--Don't compare yourself to an artist 20 steps ahead of you
  3. In other words don't compare yourself to artists with full portfolios, crazy name dropping resumes and amazing reputations All of that comes in time.  Everyone started from somewhere and from what I know, no has ever started from the top-- especially not these days
  4. Be realistic, be honest with your ability and be patient
  5. If you don't know what your level is ask someone photographers, agents, other artists
  6. Setting new rates shouldn't jump so high that you've priced yourself out of your next level  
  7. My day rate went from $50-$150 to $300+++ The more I accomplished the higher the rate.
  8. Lastly and most importantly--you should always know what the budget is before you even say yes.  If you know in advance that the rate is crazy low you have the right to either negotiate a higher one for yourself or decline. You are in business and you are a freelancer-don't forget that.


The Singapore industry needs to read this. Not just makeup artists, but those who hire them too. I can't tell you the calls I get... I rephrase: The insulting calls offering lowball budgets. When I share my rate I am told way too many times: "X artist charges $80." Sphincter says what?!  I occasionally respond with: do it! Hire the $80 artist because I will never be that low (and haven't been in 22 years) Some of those charging $80 are considerably underpaid. Don't be afraid to charge what you're worth!Clients will respect you and your work when you do and also in turn, you will give respect to your peers and industry because we then create a friendly competition that actually makes sense. As freelancers we all negotiate and I do understand rates in different countries and markets will shift but if you want to play with the grownups, pay and charge grownups rates.
(This does not include editorial rates which are dictated by the publication - which can also be ridiculously low here)  ANDREA CLAIRE MAKEUP ARTIST

On a personal note:  I have many makeup angels in my career,  Fadil Berisha is most definitely one of my biggest and earliest. I feel like he discovered me and helped me grow my skills. With his love and patience (with my crazy hard-headed self) I grew into the artist I am today.  Without his guidance early in my career I wouldn't be writing this blog to you all today.   THANK YOU FADIL I will always love and appreciate everything!

So now I pay it forward to you.
  Good luck my fabulous artists

 if there's any questions 
you want answered all you've got to do is ask.
Leave below or simply email me :)

oh yeah and join if you haven't

Monday, March 3, 2014




No one had a better awards seasons than Oscar winner Lupita Nyongo


Unfortunately I was watching E for my red carpet showing and it proved disappointing  but I managed to find these shots for you all to see.  The fashion and beauty theme tonight was truthfully --BORING/BLAND goes to the Oscars.  The women all seemed like they got together and decided tonight would be the night they were all over dressing.  Many wore bland cream, blush dresses but to make it worse they paired it with nude makeup and kept their skin tones pale. Lots of nude makeup but unlike the Emmy's this nude was exceptionally needing of some form of color and was very dry looking, too much powder, and no luminosity.

This evening is a lesson in what not to do when doing nude makeup looks  You've got to decide on what it is you will concentrate some color even if its the softest side of pink use it.  The ones that did it right was Cate Blanchett, Sandra Bullock, Jessica Biel, though her dress was severely sleep inducing I did like her makeup and hair.   Olivia Wilde and Kerry Washington both very pregnant both very beautiful.  Kerry with a deep rich lip and some others  Take a look --

What did you think of the Oscars fashion/beauty?  Let me know below.

Jennifer Lawrence makeup by Ve Neil

Oscar Winner Lupita Nyongo Makeup by Nick Barose


As I find out who the makeup artists were I will post under the photo

Monday, February 17, 2014




ROSEBUD SALVE--Right up front by the cashier as both Sephora and Rickys  $5 or $6

EMBRYOLISSE Lait Creme Concentre $16--heavenly must have for you an your kit  This magical lotion was once only sold in France and all makeup artists would ask the models to bring it back to the US for them.  The skins moisture is returned, radiance restored and does wonders on flaky dry skin.
A DeShawn Helpful Hint: For really dry skin apply 2 quarter sized amounts to the skin, let sit for a minute check the skin for softness and if need be reapply again- Blot any excess viola, done. 
Embryolisse has many fabulous products check them all out at

CINEMA SECRETS BRUSH CLEANER  for New Yorkers you can pick it up at either Ricky's  or Alcone Online shipping here, or, OR  Now you can't say you don't know where to find it -- various sizes various prices



  • Do you use any of these things? 
  • Do you love them as much as I? 
  •  Let me know below :)

Monday, February 10, 2014


I am one fortunate makeup artist or rather a very "Happy Black Gurl" as the bag states.  I stumbled upon an artist on Esty, Michele Lutz, who does these really cool line drawings.  So I contacted her and was like OMG Love you, Love your work.  She in turn made me this amazingly cool one of a kind bag.  LOOK! she has makeup brushes and an afro--stoppppp!!!!!!

BUT than I said to her "Hey can you do the same for my fabulous deshawnlovesmakeup followers?" and she was like "of course."  So I just had to share.  Not only is she willing to do the same for you she had done several diverse bags as well check out her fabulous site

BUT yes I have a bigger BUT lol,  these bags are one-of-a-kind, drawn to your likeness.  In other words if you provide her with a photo she can (in line illustration) draw your fabulousness with your name and, or saying on the bag. OR you can just choose anyone of her line illustrations on her site they are all just to cute.  OH and did I mention these are all hand drawn so it truly is one of a kind--ok I did but bares to be repeated

--she does all this for $12  YES $12 for the bag   ( Now don't tell me I don't share :) 
Say DeShawn sent you (and no I don't get a kick back, just a kick out you guys getting yours)
We are always looking for something unique-well hello! :) 

So meet this phenomenal Artist Michele Lutz- thats Michele with a single L

BAG SIZE 5X8  Price: $12  great size for all our odds and ends, pencils, accessories or really just cute to have out on the table--and even better no one can steal it lol

she also does luggage tags

Thursday, January 30, 2014


1. Iman Cosmetics Bronzer After Glow
2. Iman Cosmetics Luxury Lip Shimmers-Impetous
3. Face Atelier Eyeshadow Purple Haze
4. NARS Lip Color - Tzigane
5 Iman Cosmetics Perfect Eyebrow Pencil Blackest Brown

Wednesday, January 29, 2014

ASSISTING #3 Here's why we don't answer your emails

The reason why I decided to start this blog was to help out Newbies.   I can't  possibly answer all the emails I get personally so I compile the questions and I write an answer on here so I hit all the folks at once.  Im seriously trying to catch up.  I know what its like to start out and I also know what its like not getting answers or shall I say the truth.   Now the reason for THIS article is just today there was a recent post about why senior artists "snub" newbies by not replying to emails and really it pissed me off.  So my other articles get pushed a side so I can explain. 
Here's why we don't answer you: 

Because they either get a lot of requests for assisting, are working, already have their assistants they work with and don't want anymore and lastly--they just don't want to be bothered

Let me try and paint a picture of a working makeup artist

  • If we are working on a regular basis at least 3-4 days out of the week. (BTW some artist can work everyday for a month without a day off.)  We can be working from 8-12 hours a day on an editorial, or 16 hours a day on a music video, etc.  WE have to normally get up early in the morning and then have a commute, that for some can be well over an hour or more.

  • Some call times can be as early as 5AM with wrap times as late as 1AM (all in one day) You've got to go home, reset your kit for the next day, get some sleep get up and do it again. The next day you've got to be to set at 9AM and your wrap time is 5PM, but the following day you're back to another 5AM call time with a location that can be 2 hours out of your way, and now you've got to go home and revamp your whole kit for a different job tomorrow.  

  • These artists also have lives.  They have to do the same things like everyone else: laundry, feed the kids, be a parent, clean their homes, walk the dog, take care of a sick relative, God forbid they relax, hang with friends, bill their clients, sue their clients lol, work on their kits, get new jobs, etc.  Newbies can be so self-involved that all they seem to think about are themselves and why you didn't get a reply.  Senior artists have lives too.  

  • Do you think you are the only person contacting the artist?  Depending on how well the artists are known they can get hundreds of emails a day, a week or even in the month. Hell, I'm no Pat McGrath but I can get hundreds of emails in a month especially around fashion week--its crazy.  That would take hours and hours of  time to just reply to all.  So when you don't hear back, why do you even think having an attitude is the correct reply?  Just keep it moving and reach out to more artists eventually someone will answer you. 

  • Now,  can YOU imagine opening up your emails everyday with at least 100 emails all personally address to you, with content that reads like a autobiography, and then every single one of them expecting a  website critique, work critique, oh yeah and a personal individual reply. COULD YOU ANSWER THEM ALL BACK? I seriously doubt it

Let me make this clear--an email, an exchange of business cards, a personal introduction (at a trade show) does not guarantee you go to front of the line.  It doesn't entitle you to a front row seat to the artist. It means you've made contact--that's it. And yes, it doesn't entitle you to a timely reply if any--it would be nice if you received one but really, there is no rule saying you get one.  It is strictly up to the discretion of that artist.  It is up to YOU to either cultivate that relationship over time--or not.  It is not up to the artist to reach out to you and see how you are.   If you've made contact, good for you keep it up--follow through and listen to what the artist has asked of you to do if anything.  In other words, if they say write me back in a month--write back in a month


  • Having assistants is a very personal decision.  When I look for assistants I want to know if we can get along, how's your skill, do you get on my nerves, can you follow directions, do you have common sense etc. My long term assistants and I have cultivated a deep connection that adding a new one can throw off the whole dynamic of the team.  It takes so much time (investment) to train an assistant to what it is you need from them, that artists may not have the time nor the desire to go through that process. So many times senior artists can be extremely picky about who will join the team and they have every right to be.


  • I keep hearing that KEY artists want newbies to take a class with them before they will even think of you assisting.  Why? because we have to get to know you all first, and your skill level.  By taking the class we can test you out get to know you.  The problem with newbies is (and I will say it again) some of you guys think assisting is a lesson in makeup--IT IS NOT!


  • I am sure many of the senior artists can tell you story after story about how an assistant tried to poach clients, go behind their backs or just do some serious damage.  Assisting is a skill but its also a trust issue. You guys come into our home, meet our families, know our personal business etc, its a relationship.   I've had some severely shady-ass assistants and when it happens it can seriously knock you off your feet. Depending on the length and time you spent together it can make you question your trust in people.  It can make an artist leery of even thinking about getting a new assistant.  These sneaky backstabbing people truly make it harder for you to be the next assistant.


  • There are lot of Newbies who have no skill set what-so-ever. No website, no resume no nothing. They reach out for an assisting gig.  Assisting requires skills.  Artist like myself who want to give you a break (sometime) , or perhaps let you see what its like to be on a set will throw you a bone and have you "assist." THIS PRACTICE IS NOT NORMAL and personally for me I will not be doing this much longer.  The term "Assisting" is used loosely because what you will be doing is cleaning up work stations getting coffee and helping out the artists with whatever they need. You may even be there to assist the assistant.  You will not be working on any model interacting with anyone if your skill level isn't up to par!


  • Please please don't waste your time and the agencies time.  The higher the agency the less likely you will be on any assisting list if you don't have a portfolio of fabulous work. YOU NEED AN ACTUAL PORTFOLIO PEOPLE not a Facebook page or Instagram account.   You need to present the most professional version of yourself. They only want artists with real work, who have been published and understands many levels of makeup artistry and what it takes to assist.  They don't want newbies fresh out of school, unless its some kind of internship that comes from your school--totally not the same thing as being on an assistants list.  They want assistants who are almost as good as the Key, or can master what the key asks of you.  If your skill level isn't up to par it will not be accepted.  Just look at the level of artists on their roster. Do you have work that can come close to the calibre of artists you see, can you replicate what you see, do you even know what the agency and artists are all about?


  • When I was on the volleyball team my coach use to tell us to "shag our asses" meaning move it!!!!  If there isn't anyone in your area then take your behind out of that area and reach out to other cities.  No one in your immediate area is not a good excuse, in fact I find it a lazy one. Just because you have to travel out of your state to assist doesn't mean you shouldn't  You'll pass up on a great opportunity. Why do so many think being a makeup artist has anything to do with your locale.  It doesn't, it has to do with you doing whatever you can to get the education and knowledge for you to move to the next level  If that means going to Chicago for a day when you live in Cleveland, so be it or vice versa.  Do you really think people who are in NY have it easier. Hell no--it took me over 1000 emails just to get one assisting gig when I first started and I'm in the golden palace of NY.  Its hard every where.


  • If you posses no patience don't bother trying to assist--anyone.  In the past I've had newbies have the nerve to call me with a massive attitude because they feel I'm taking to long to reply to their emails WTF? Needless to say those people never assisted me or anyone else I knew.  It takes just as much patients to be an assistant, then the want to be an assistant.  Realize this process happens over time not after one email, phone call, etc.

How do you feel leave comments below?

Monday, January 27, 2014


The Grammys red carpet this year totally disappointed from the clothes to the makeup and hair.  I know the fabulous Glam Squads can only do what they're given permission to do--so this is totally not shade to any of them  We are all in the same boat and I feel your pain, believe me.  

BUT where were the funky outrageous outfits, those obscene see-through--oh-no-she-didn't outfits? 
There's no real water cooler talk-boooo. I mean since when do you wear gowns like Taylor Swifts to the Grammys? It was beautiful but for the Grammys? --yawn. 
I don't know what happened but it was all too safe and boring.

Here are the the people who just made me say WELL DAMN!!!!
So I bring to you the first annual  DLM's TOP GRAMMY'S HAIR AND MAKEUP AWARDS

Or really it should be titled for this year... 

 "Thank you Lord for these people or I wouldn't have had anything to look at awards"



HONORABLE MENTION--because I couldn't find a good photo

  • LOOKED GREAT BUT DIDN'T WOW-my girls Pink and Katy Perry (love beyond words)
  • BEST SMOKEY EYE- Beyonce stage performance 
  • BEST BLACK GURL BEAT- Queen Latifah--of course done by Sam Fine
  • BEST BRAID OF THE EVENING-Katy Perry ( ladies don't do braids anymore-a mess)
  • BEST WINGED EYE--PINK during the Cover Girl Commercial
  • BEST SHORT HAIR--Alicia Keys

Please accept this award in the humor and love it was given and bring it next time!!!!!!